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The gemstone jewelry company offers discounts and promotions, but only to their top fans, which it determines through an app.
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Discount codes are great for tracking which sales channels are performing the best for you. For our Entrepreneurs Unpluggd events, we give our marketing partners unique discount codes to distribute, so we can see which channels refer the most sales and concentrate on optimizing those channels. Use online discount or coupon codes to offer discounts to the first buyers. This creates scarcity, so more people take action quickly and move forward with their purchase decisions. A scarcity component drives the people who may be on the fence to take the leap.
Many businesses make the mistake of simply using coupons to increase conversions.
The bigger opportunity is to utilize them to also learn more about your customers' behavior along the way. Create unique codes to be used through a variety of channels, create custom codes for partners and then test different discount formats to maximize conversions based on real data. The problem with coupon codes is that you've jumped into the game of competing on price.
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That might not be a good strategy for service providers or those businesses with a unique product that is only distributed on their sites. However, coupon codes can be very smart for retailers that compete with other sites to sell the same items.
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Consumers today are programmed to find a deal, so discount coupon codes are a must-have for any online business. Our best coupon conversions come from a prominent tab labeled "coupon" on the left side of our homepage. When clicked, our email club sign-up form pops up. Customers can then submit their info. Shortly thereafter, they receive a discount coupon code via email. Late last year, we had pro athletes retweet a coupon code to their followers.
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Cumulatively, our discount went out to 2 million Twitter users. But our conversions from that campaign were less than our current strategy, which is to give a discount to anyone who asks. We encourage people to ask us for a code in our social media bios. Our conversions are higher when people ask, rather than us doing the asking. Give your employees a handful of discount codes in varying increments, and let them surprise customers with them.
You can teach them to say: Thanks for being such a great customer! Never offer discount or coupon codes unless you understand the unit economics of your business. I've seen friends get buried by deal sites — not because deal sites are bad, but because the business itself did not understand its own unit economics.
Before you offer any sort of discount, know your customer lifetime value CLV , and whether offering a discount will pay off in the long run.
Want to encourage affiliates to market for you? Give them a coupon code they can give to their audience. When the coupon codes are redeemed, track the affiliate's sales. In the end, users get discounts, your affiliates get commission and you get new customers. Thumbnail photo courtesy of Flickr, jridgewayphotography.
The second-biggest sporting event of the year, next to the Olympics, was soccer's Euro -- which explains why this ad was the most-viewed.
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The commercial is filled with soccer stars such as Ronaldo, Iniesta, Ribery and Neymar, who are challenged by a group of unknown players who invade a stadium in the middle of a game between France and the Netherlands. How would Star Wars 's "Imperial March" sound if a group of dogs barked it? This video has the answer.
With this clever commercial, Samsung continues its series of innovative and sarcastic ads making fun of the iPhone 5. Honda revives classic coming-of-age movie, Ferris Bueller's Day Off , with this funny ad featuring none other than Matthew Broderick himself, who skips a day of acting to take a ride in his CR-V. This Volkswagen ad features both Darth Vader and a dog that wants to get back in shape -- an unlikely combo that delivers a hilarious ad.
GoPro launched its new camera, the Hero3, with this breathtaking commercial that opens with stunning views of mountains, beaches and cities. It then showcases spectacular footage taken by skiers, surfers and kayakers.
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Before Clint Eastwood was ridiculed for his Republican National Convention appearance alongside a chair, he was featured in this Chrysler ad that praises Detroit's recovery after the economic crisis. Ironically, Republicans thought the ad was pro-Obama. It's hard for an ad to go wrong when it features two of the biggest sports stars in the world. Charlotte Russe has your style. Right now, save on New Shoe Deals. Hurry and snag this deal before it's too late! Get plus size leggings for less at Charlotte Russe! We'll let you know when your Groupon Bucks are ready to be applied to your next Groupon deal.
Paste the code into the "Promo Code" box on the checkout page, then hit "Apply" to save on your qualifying purchase. Discounts will automatically appear on the store page. Click the "Shop Now" button to start your order. Print out your coupon, or bring it up on the Groupon app, and present it to the cashier.
Groupon Bucks Earned: Shop charlotterusse. Coupon Alerts Never miss a great Charlotte Russe coupon and get our best coupons every week! About Charlotte Russe. Share these coupons. Promo Code. Get coupon code. Coupon Verified!
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Save More with Groupon Coupons Get the most out of our massive collection of coupons, sales, and promo codes. Promo Codes Paste the code into the "Promo Code" box on the checkout page, then hit "Apply" to save on your qualifying purchase.