Musician sponsorship deals
Contents:
This article is not intended as legal advice, as an attorney specializing in the field should be consulted. Justin M.
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Got It. So before deciding to go down the sponsorship or endorsement route, artists should consider the following questions:. An artist can maximise their odds of establishing a strong brand alignment and creating a receptive response with a sponsor, if they understand fully what they can offer in a tangible sense in each of these areas. The more precisely they can define these benefits, the better. Artists need to grab the butchers paper and draft a benefits inventory to establish what they have to offer.
Resource low, high perception benefits are the essential glue in corporate dealings, with often cash poor artists. The essential driver to an exceptional benefits inventory, is creativity. For example: For example, artists may choose to find sponsors for particular tours or shows e.
This can be assessed in the following ways:.
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Never tell a sponsor how the sponsorship money will be spent. This undermines your value and indicates your need, not your worth. It is not unusual, however, for a sponsor to request a breakdown of marketing and promotional expenditure. The question is whether the contra will really assist the artist financial bottom line, e. Standby for Part 2 in which we highlight all the big ticket needs of a sponsor and introduce the lingo that music business peeps need to know.
All of these roles have been fuelled by a life-long passion for music, the arts, technology, innovation and the creative community. Music Marketing Circulate Satellite Webinar: Written by Abby Gee Endorsements, sponsorships and synchs offer artists great ways to fund their music, but bands and their teams need to be very careful about how they approach the world of corporate brand alliances.
But what does it all mean? The Legal Low-Down on Endorsements for bands What is the legal , if a bands shareholders agreement has a clause stating that all income relating to the business of the band inc endorsements and sponsorships is to be shared equally amongst the band? This is of particular interest given many endorsements for brands such as instruments are for individuals It depends on the particulars of the specific clause and its drafting.
Given these types of clauses, are band endorsements common place? They might end up sending her a bunch of packs of strings for free, or at a highly discounted price!
For events, sponsorship examples range from realty companies, banks and credit unions, restaurants, fitness facilities, to pretty much any other local company wanting to advertise at your event s. Endorsements are slightly different in that there is usually a balance between the company wanting to advertise through you, and you having the endorsement and affiliation to their product. That connection is valuable and puts you in another light of professionalism. A guitarist, for example, could have several endorsements for each aspect of that discipline.
Sponsor dissatisfaction is another major hurdle dogging sponsorship deals globally. According to IEG'S report on what sponsors want. Generally, a musician can and will only have one endorsement deal for each type of product. For example this means that the artist only has.
There are string companies, strap companies, guitar picks, effects pedals, cables, amps, pickups, and so on…. Usually one company per category is the norm. Organize, qualify, and rate your lists of prospects and companies. Make the calls, send the emails, meet the people, do the appropriate actions!
If you are able to repeat these patterns for each deal, you will have an abundance of opportunities which can help propel your business forward, and hopefully create lasting business relationships that flow into the future. Adam Meachem is a full-time professional guitarist and composer for film and television.
More info at: Your email address will not be published. Let us know what you have to say: Notify me of followup comments via e-mail. You can also subscribe without commenting. Thank you Adam! THEN I got your article…. Thanks, Dave and Adam, for this information! Could someone kindly help me with Sample of music endosement proposal for an artist?
Sponsorships and artist endorsement deals
You can share with me at david. All musicans you promote can always use sponsors. They need clothes , a bus no matter what it is and my guys will gladly wear your lago.. Excellent article! And of course clothing.
Thanks for writing this! I have been an owner of these cars since , so long standing history which helps and the demographics are perfect for promoting new sales opportunities.
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I know what I can do to promote their vehicles, but other than showing their logo at a show, what would I have to do and what would they do for me? Just curious.
Thank you Adam! If you can get creative and generate a list of ideas on your own, and then explain how you are able to follow through on each item, this will create appeal. Tangible Benefits: The more precisely they can define these benefits, the better. It is therefore prudent for an agreement to list the frequency and content of any published statements made by the artist on behalf of the brand. There are very few that have been done right," Strano says.
Great question Eddie — I passed it along to the author of the article, and perhaps he will respond here. Thank you Dave. I look forward to reading the response. Good article….