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Grab it now! One day in late February, he dropped by Kim's Queens office. All of a sudden it's becoming cold. Expired Coupons. The way in which these women seemed carefree and completely at ease while being totally nude with strangers reminded me that in the end, bodies are really just bodies.
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Live life on full. Shop until you drop. In other countries, the spa or its local variant--the hamam, the banya--is ubiquitous, but for most Americans, "taking the waters" has never been part of everyday life. Convinced that a Korean mega-spa would nonetheless do well in New York City, he bought a dilapidated warehouse in College Point, Queens, a bulge of postindustrial real estate protruding into the East River.
The view was less than spectacular. Across the water stood a sewage plant. Chon, however, was sure that everything would work out. Few agreed. But, from the start, Chon's first business foray into the world beyond the city's close-knit Korean-American enclave proved difficult as none of his other endeavors had.
City approvals dragged on for months, and Chon's hard-driving style turned off some neighbors. Along the way, members of the local community board and several elected officials tried to block the spa from opening. They were worried about the traffic it would bring--or at least that's what they said in their formal complaints to the city. Some neighbors thought the spa would serve as a front for a brothel.
Chon appeared at community board meetings and tried to make it clear that he was building a family-friendly establishment. But the board remained unanimously opposed to his plan, and would probably have succeeded in killing it had he not made a direct appeal to the borough president, who took the unusual step of overriding the community board. On the opening day, neighbors picketed outside. Queens has the city's largest Asian population, but College Point was still a bastion of working-class whites.
It seemed obvious to Chon that his neighbors wanted to keep it that way. Even after it opened, Spa Castle's success was far from assured.
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But through luck or skill, his timing was good. Between , when the first Spa Castle opened, and , more than 5, new spas opened in North America. In the U. Korean-style spas constitute only a sliver of the U. In the end, Chon's persistence paid off. Today, about , people crowd into the Queens spa each year, according to the company. Having fulfilled his dream of creating a business that transcends ethnicity, Chon set his sights on ensuring that his business will secure his legacy. I want to leave my name. After his success in Queens and Texas, Chon decided to start a business in Manhattan, an area that hadn't seen many ambitious Korean immigrant entrepreneurs succeed outside of the industries they had traditionally dominated.
In May , after several false starts, he took over the top three floors of the Galleria, a condo building just a few blocks from Central Park. At first, he says, the renovations went smoothly. But in September , just as the project was nearing completion, he got his first taste of the difficulties to come.
That's when he learned that the board of the nearby Ritz Tower was suing him and the Galleria's owner.
Groups of 10 or more receive 10% discount on the total admission fee only. Membership is valid in all Spa Castle Urban Resort facilities (College Point). Celebrate your special day at Spa Castle. We have special service packages and / or promotions every month.
In a caricature of old-money prudishness, the board fretted that the "nudity-friendly" baths in the gender-segregated areas would violate "public morals. Unfortunately for Chon, the latter complaint carried legal weight. As it turned out, a previous landlord of the Galleria had signed an easement agreement back in promising to never raise the height of the roof without the Ritz's consent. Chon claims he wasn't aware of this, and argued in his formal response that installing hot tubs was not the same thing as raising the roof's height.
Why hadn't the Ritz complained about them? To Chon, the lawsuit smacked of snobbishness and racism.
It reminded him of the prostitution rumors that had dogged him in Queens, but, arguably, this situation was worse. Unlike the working-class people and small-business owners who had rallied against him in College Point, the Ritz tenants, on the whole, were wealthy and presumably very well-connected. Chon says his landlord urged him to back down.
Just surrender the roof and move on, he recalled the landlord saying--Chon had no chance against them. Chon barreled ahead anyway. In October, Chon's legal problems multiplied. A Spa Castle employee had filed a class-action suit accusing Chon of forcing "bath servants" and other employees to work without proper compensation for 11 hours a day, six days a week. It is one of several suits that have been filed against Chon by his employees since Chon is fighting back against these accusations the legal process is now in the discovery stage , and he says it's the company's policy not to comment on pending litigation.
But he makes no apologies for his management style, a likely culprit in the continuing litigation. I can't digest my food. I can't drink water. In December, as the New York State Supreme Court collected documents from both sides of the Ritz case, the Department of Buildings issued a temporary certificate of occupancy for Premier 57, allowing it to open pending a pool permit from the Department of Health.
Every week, Chon says, he asked the Department of Health when the inspector would come; every week, he got the same answer: Bureaucratic delays are not uncommon in New York City. Although Joel Trace, an architect who has worked as a pool designer for more than 40 years, says he rarely has had to wait more than three weeks to get an inspector, State Assemblyman Kim says a two-month wait is not unheard of, especially for small businesses. But two months for a small business is bankruptcy. Chon knew this as well as anyone. After all, it had taken him nearly two years to get the green light to build his palace in Queens.
But in Queens, the property belonged to him. In Manhattan, he was a renter. He'd already spent hundreds of thousands of dollars just to hold onto the space. If the Department of Health kept putting off the inspection, he'd eventually be forced to break his lease. So he gambled, just as he'd done so many times before. Even though he knew that some of his neighbors wanted him gone, even though he believed they would take advantage of any opportunity to get him in trouble, he went ahead and opened the spa without a pool permit.
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If Chon was worried about the possible repercussions, he didn't show it. In November , just before the spa's grand opening, he strolled across the roof deck with his head held high, showing off the mineral pools infused with ginger, rose, and lavender. Standing there at the literal high point of the Spa Castle kingdom, he took in the majestic view of the Manhattan high-rises all around him.
The coldest area! Then we go abroad. Spa Castle Premier 57 opened its doors in December By then, the Ritz lawsuit was already going less well than Chon had anticipated. A few days before the opening, a judge had tentatively sided with the Ritz, issuing an injunction that indefinitely barred Chon from letting customers onto the roof. Chon had spent half a million dollars to build those pools. He vowed to appeal the decision and, if that didn't work, he'd sue his own landlord for letting him build there in the first place.
One way or another, he'd come out on top. He always had, hadn't he? As omens go, it could hardly have been more troublesome. And yet, to Chon, the death was nothing much to worry about. After all, the dead man, Hock Ma, was in his 80s. According to the city's medical examiner, he had died of natural causes. It wasn't Chon's fault.
It wasn't his staff's fault. It was an isolated incident. There was nothing anyone could have done. It could have been worse, he thought.
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Just after Ma's death, on January 13, the Department of Health shut down the pools and saunas in Chon's new flagship. The department said the closure didn't have anything to do with the death. Chon's crucial error, a Department of Health spokesperson said, was opening the Midtown location without permission. That kind of omission happens in New York City; the sin is getting caught. How did the Department of Health know? It received a tip from a concerned citizen, according to the spokesperson. Premier 57 continued to operate its massage and treatment stations, which didn't need Department of Health approval.
But, by then, the department had discovered other violations. Now the authorities had Chon's full attention. Chon and his daughter tried to make amends. They bought a wheelchair lift to meet the requirements of the Americans With Disabilities Act, and had the facility's pipes coated in color-coded paint, per Department of Health instructions. They called the department and left messages begging for permission to reopen the pools, spas, and saunas.
But no one called them back, they said, and they began to wonder whether the bureaucrats were screening their calls. They prevailed upon elected officials to write letters on their behalf. They hired a lobbyist to talk to the Department of Health.