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The studio did not want consumers thinking this was another instance of Hollywood trying to force-feed them a movie through professional filters. DePalma said. The usual move would have been to exploit imagery from the games in TV commercials. How else would men in particular get excited about the movie?
But Mr. Palen was worried. One morning, he floated a radical idea: Some team members were incredulous; after all, combat scenes make up more than half the movie. Palen recalled.
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Eventually, he prevailed. Palen said. View all New York Times newsletters. Fontaine, traveling in London, frantically worked her cellphone until editors agreed to change it.
In August came a one-minute sneak peek, introduced online at MTV. The footage did include a Twitter prompt through which fans could discover a Web site for the movie, TheCapitol. The Capitol is where the Hunger Games take place. October included another Twitter stunt, this time meant to allow those ID makers to campaign online to be elected mayor of various districts of Panem.
November marked the iTunes release of the main trailer, which received eight million views in its first 24 hours. On Dec.
It then gave digital versions of those pieces to Web sites and asked them to post their puzzle piece on Twitter in lockstep. Fans had to search Twitter to put together the poster, either by printing out the pieces and cutting them out or using a program like Photoshop. Fifty more Web sites coordinated a ticket giveaway.
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This week, remembering it is operating in the attention deficit era, Lionsgate will introduce a new Facebook game and, separately, a virtual tour of the Capitol in a Web partnership with Microsoft. Tell us what you think.
How ‘Hunger Games’ Built Up Must-See Fever
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Jennifer Lawrence relaxes as Hunger Games: Mockingjay Part 2 promo tour ends
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Your New York Explorer Pass gets you into any of the 80 included attractions. Trump is accused of racism for 'mimicking' the Chinese President's accent as he recalls their conversation However, watch out for the Howlibirds as they drop stones on the Smurf houses. Palen declined to comment on his job status, but it is clear that Ms. Cipriani 25 Broadway.
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