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For instance, it also gathers and provides reviews and product information that could help a buyer make a decision. While PriceDekho has been profitable since its inception in , revenues have dwindled in the past few months and it is just about breaking even. Also, in March, the government released new guidelines that bar online portals from influencing prices of the products and indulging in predatory sales.
The guidelines said: This implies that e-commerce companies will no longer be able to discount products themselves on behalf of sellers meaning that the days of sales and deals could be numbered. Unlikely, says Sameer Parwani who started coupondunia. His website collects the best deals on products from the internet and sees about two lakh visitors a day on the website as well as the mobile app.
One of best sites that I liked for coupons & deals is stuntmomfilm.com, But there are number of I like Coupon Dunia for electronic products only. Amazon raised commissions by as much as 50% to affiliates two days before Flipkart’s sale. Amazon raised commissions by as much as 50 per cent to affiliates two days before Flipkart’s Big Billion Day sale. Higher commission helped Cashkaro to offer better cash-back deals to.
CouponDunia declared a revenue of Rs 20 crore in the last financial year and helped e-commerce sites sell goods worth more than Rs 1, crore. The site, however, believes that the new policy that limits discounts is going to increase its relevance even as the site is now reinvesting its profits for growth.
Retail is always about some sale or some promotion running because it keeps consumer interested. He added that since e-commerce players were now trying to be more profitable — they would seek to increase their margins on products and might pay affiliates like CouponDunia a heftier commission.
Besides India, the site operates in other four countries too. Yesuraj September 11, Thanks for sharing! KIran Verma September 11, What do you think about our website content analysis? The site offers coupons through email and SMS.
His bet, however, like many others in the industry is on cashback. The process is simple: How it all started In the summer of — a time when e-commerce was still nascent in India — cousins Mehul and Jimish Jobanputra predicted the rise of online shopping in India and launched the discount aggregator desidime. But so far, the niche it is aiming for remains elusive.
What lies ahead Does that mean deal hunting websites are going to disappear? The Modi Years Key policies, controversies and milestones. The Modi Years: Do farmers have better protection against crop losses? Do Indians stand to benefit from the health insurance push? Get instant notifications from Economic Times Allow Not now You can switch off notifications anytime using browser settings. NIFTY 50 10, Large Cap. Invest Now. Portfolio Loading Drag according to your convenience. ET NOW.
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It then bumped them up again on the day of the sale itself, October 6. Early last month, when Flipkart was heavily promoting its largest single-day sale, rival Amazon India was busy courting online discount couponsellers, price-comparison websites, cash-back companies and other so-called affiliate networks to help drive traffic to its own site. Online retailers lure customers by offering the cheapest price tags.
But rising competition means rivals are trying to ensure that they have an advantage on all possible battle fronts. Several executives at affiliates that ET spoke to said Amazon pays the highest commissions— in the range of per cent for every transaction routed from their sites. On October 6, the company doubled them to 10 per cent on the sale of electronics and offered up to 30 per cent on apparel and other high-margin products.
Such affiliates are typically sites that sell coupons or lure consumers with cash-back offers. They receive commission on every transaction they bring to e-commerce companies in the form of commissions. Affiliates are estimated to account for about 8 per cent of e-commerce sales in India. Higher commission helped Cashkaro to offer better cash-back deals to consumers, Bhargava said. An executive at an affiliate said traffic routed to Flipkart and Snapdeal jumped per cent during Diwali, compared with per cent to Amazon.
Similarly, dealsite FreeKaaMaal. Are you a Business Owner? Connect with us.