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Yet with the supermarket in sight, they grew visibly jazzed, like Vegas high rollers entering a casino. Within minutes, Knight — a part-time dental hygienist with glossy, nearly waist-length blond hair and enviable white teeth — had discovered a sale on StarKist tuna fish. A bulging nylon binder, which she had seated like a toddler in the front of her cart, held six StarKist coupons for 50 cents off; paired with Albertsons coupons, they were worth a dollar each, the same price as the tuna.
Freebies are obtained by combining various promotions in ways that can seem laborious and arcane to the civilian shopper: Yoder remained calm, but this was a mini-crisis.
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Tuna fish was an item to stock up on: And this tuna fish was free. Both women tell stories of past bargains like football fans recalling game-winning plays.
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Knight remembers them down to the cent. Yoder bought Cathy fished her cellphone out of her purse to call her husband, Roman, a part-time referee and full-time househusband. Yeah, yeah, the doubles are over tomorrow.
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Yoder nodded. For more than 20 minutes, they stood in the yogurt aisle cutting coupons, examining flavors key lime pie? Roman texted from the parking lot. Cathy disappeared, returning with a stack of Sunday coupon inserts in hand. Cathy and Roman Yoder and their seven children live in a modest brown stucco split-level with five bedrooms and a generous backyard. One of the bedrooms has been given over to a storage room and office space: The first morning I met her, Yoder was dressed in a shamrock green sweater, black yoga pants and cream-colored Ugg-like boots that were dingy with wear.
She seemed harried: I commented on the cuteness of a large black-and-white photo divided into seven segments, each one featuring a child. It read: Auto loan. Meet credit counseling. File insurance papers. Finish bathroom. Carpets cleaned. Around noon, Knight arrived. I say YES! Love these WinCo deals! Posts highlighting bargains go up every hour, starting at 7 a.
The women get anxious about letting the site, which gets roughly , page views per month, fall dormant.
When she finished, Yoder prepared an automated e-mail for registrants of a Fabulessly Frugal class coming up in Bend, Ore. Knight edited the pricey peaches out. Yoder and Knight are part of a growing community of people for whom coupons are a significant part of making ends meet. After declining for nearly a decade, coupon use has increased almost 35 percent since , according to Matthew Tilley, the director of marketing at Inmar, a coupon clearinghouse. Last year, more than 3. In fact, I would be hard pressed to name more than a handful.
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Now there are at least six other coupon blogs in the Boise area. A nasty review of a product or a complaint about a deal on one of these Web sites can have such a profound effect on customer perception — and thus on sales — that many companies have liaisons to correspond with them. Yoder began composing an e-mail about a Tide post to one of the part-time writers Fabulessly Frugal employs.
Yoder sent her out to the garage to ask her father. Mallory toddled back in, still wanting a drink. Her husband arrived to retrieve the children. The dryer hummed from the other room. Roman was working as the assistant manager of a wholesale supplier for electricians; Cathy was teaching preschool three days a week and doing part-time bookkeeping for the local youth-football league.
She and Roman drew up a plan to work toward financial solvency. Thus began her conversion experience. Charged with planning activities for the female members of their ward, Yoder suggested a Web site on which church members could track local deals.
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The head of the committee, an older, not-very-tech-savvy woman, nixed the idea. But Yoder went ahead and started a Web site on her own. Knight, who has always been ruthlessly frugal — no cable, no gym membership, no new cars — began e-mailing Yoder deals she had spotted. A month later, in November , Yoder brought her on. View all New York Times newsletters. Each week, they listed the deals from various Sunday newspaper inserts — these days they cover stores in 15 states — so that shoppers could see them all in one place.
Yoder and Knight also curated printable Internet coupons and Web promotions on products ranging from diapers to Rolling Stone subscriptions. By January , they were getting several hundred hits a day.
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Their current affiliates include Amazon, eBay, Coupons. Yet just as their fledgling business was gaining a foothold, Yoder found out she was pregnant with her seventh child. Her youngest was only 7 months old. I was like: We need to get out of debt and get our finances in order.
She spent the previous day organizing her binder and was tempted to hit Albertsons for a screaming deal on Cheddar cheese. We have over books of whatever coupon book comes out every week. Thank you for that information about The Coupon Master. More manufacturers have started placing coupons online. Your email address will not be published. How to Shop for Free R is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon. The workload can be brutal — one recent week they each put in 79 hours — but there are other consolations.
Why is Heavenly Father giving me another baby? Yoplait, Pillsbury, Betty Crocker, Cheerios and many more. Smart Source — Comes almost every week. It carries coupons for many national leading manufacturers e.
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Kraft, Nabisco and many more. In addition to the Sunday coupon inserts, SmartSource distributes additional printable grocery coupons on its website as well as in our coupon store.
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