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Once a passenger has bought a card, its price becomes a sunk cost and this makes the train more like the automobile, which is also characterised by high fixed costs. The decision whether to take a car or train for a particular journey depends mostly on the marginal price per kilometer, not on the total cost. Discounted train tickets became available for families with many children, and the eligibility pass became known as " The Wuermeling ".

This pass was offered until The BahnCard itself was introduced on 1 October By the end of the year, it was bought by , clients.

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A major advertising campaign was started by the then called Bundesbahn , where the card was marketed under the slogan travel for a year for half the price. The TV advertising campaign for the new product won several awards. One million BahnCards were sold by 20 January In July a BahnCard with credit card functionality was introduced in cooperation with Citybank.

The credit card Bahncards were valid for a period of two years, and the regular card still for a period of one year. The validity of the cards was altered from the exact day to the end of a month. The new cards now also included a photograph of the customer. The customer data and photographs were processed in the USA, which raised privacy concerns with some groups. This campaign, called "better BahnCard" was criticised by the newspaper Die Zeit in June , which reported that customers were tricked into buying the credit card version against their will and that organisational errors lead to delays of several months and the delivery of incorrect cards.

Despite a high-profile marketing campaign, customers largely rejected the "better BahnCard"; only , were sold by May instead of the projected 1. In , the Rhein-Main-Verkehrsverbund was the first local public transport network outside Deutsche Bahn to join the BahnCard system. Long distance DB tickets with Frankfurt as a destination also allowed a single free connecting journey for non-BahnCard customers.

Towards the end of , Deutsche Bahn undertook a major reform of its pricing strategy. The linear pricing model where ticket prices were fixed and proportional to distance travelled that had existed for over a century was partly replaced with a new model. Though the old fare system for standard tickets was kept largely unchanged, a degree of yield management [3] was introduced for discounted tickets. This reform proved highly unpopular with customers. On 14 December the City ticket see below was launched in 44 cities in cooperation with the Verband Deutscher Verkehrsunternehmen Union of German Transport Operators , Deutsche Bahn , and the individual local transport companies.

On 12 December , another 13 cities joined the scheme; on 11 December coinciding with the new DB timetable another 19, on 1 April another 16, and on 10 December yet 7 more. Between and the number of BahnCard holders grew by one million to 4. It also entitles to group discounts, which are meant to make rail travel more attractive to groups of passengers who would have travelled by car otherwise. BahnCard customers receive a free Bahncard 25 for a partner or family member.

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The number of BahnCard 25 holders is growing faster than the number of BahnCard 50 holders, [14] and a Bahncard 25 passenger undertakes an average of 10 journeys a year, according to Deutsche Bahn. It is aimed primarily at frequent travellers who want the convenience and flexibility of being able to hop on a train without making prior arrangements.

In there were 1.

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The BahnCard 50 can be purchased for a concessionary price by students under 27 years of age. The BahnCard allows unlimited travel on the entire Deutsche Bahn network and local public transport networks across Germany. The card itself is valid as a ticket; no additional paper ticket needs to be issued.

Sleeper trains are excluded from the card, but can be used for a small surcharge. The BahnCard is aimed at business travellers and heavy train users who make more than 30 long distance journeys a year. Grab this deal before someone else does. Book your journey tickets with this merchant and get them for an amazing price. Enjoy your day out at beautiful places in Germany Book your tickets through this merchant for just half price and get yourself refreshed from the hustle and bustle of your everyday life.

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