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17 of the Most Stylish Items on Amazon Under $40

In a tumultuous market that has seen powerhouse brick-and-mortar retailers like Macy's shutter their doors across the country , Amazon is looking to use its online marketplace to bring fashion to the masses. The site already provides a platform for plenty of major fashion companies like Nike and Kate Spade to sell their goods — but in , Amazon also decided develop its own in-house brands in hopes of capturing a larger share of sales, and bringing better value to its customers.

To date, Amazon has developed more than 50 different fashion labels for men, women, and kids, running the gamut from workwear to lingerie, baby clothes to shoes, and even athleisure styles and basics. There are a few standout labels in the women's category that are worth noting, so we've broken down everything you need to know about Amazon's best women's fashion lines, which are all available on Prime.

You'll find all the workwear basics, including solid sheath and patterned wrap dresses, blouses with interesting detailing, and a selection of foundational pieces like cashmere sweaters and trench coats. The color palette skews more toward neutrals like black, grey, and white, plus variations of mostly darker shades of blues, pinks, and purples.

Pictured from left to right: The colors are mostly neutrals like black, white, and gray, making it easy to mix and match, and the majority of their styles also come in plus sizes. The major difference is that this line skews a little younger and just a touch sportier, featuring sweaters with cutout shoulders, slightly slimmer tanks and tees, and more graphics on the clothing. As you might have guessed by its name, Cable Stitch is Amazon's line of knit sweaters and dresses.

Honestly, it might be our favorite of all the brand's fashion offerings. You'll find more than just basic cable-knit sweaters here — the designers have done a fantastic job of creating interesting shapes and details for each piece. You'll find everything from tasteful cutout shoulders to ruffled sleeves, oversized cardigans to fitted color-block options, and even a few midi-length sweater dresses. Prices across the line vary, but not by much.

Paris Sunday is a playful, feminine line that Amazon describes as having been designed for the "style obsessed girl on-the-go. The line offers everything from wedding-appropriate cocktail dresses to casual weekend outfits, with a focus on versatile pieces that can easily be dressed up or dressed down. This boho-chic line is the most romantic of the lot, defined by its fluttery silhouettes and fanciful patterning.

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Flowing dresses and wispy tops feature earthy and vibrant florals, while fringe detailing flanks the hemlines of sweaters. Ella Moon is definitely where we'd go to look for summery dresses and fun, going-out tops.

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