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Penske back at Brisbane Truck Show. Improve your John Deere Back in , Deals on Wheels first hit New Zealand magazine shelves.
In , the entire group was purchased by the German-based Bauer family and integrated into their Bauer Media Group of more than magazines, along with digital products and 50 radio and TV stations located in 17 countries around the globe. A couple of these titles now reside in the hands of other publishers. Something I only found out recently was that Deals on Wheels was originally started in Australia by a gentleman called Shayne Hunter in the s. Deals on Wheels Australia was then published in the country for a few years before being exported across the Ditch. If you have seen a recent copy of our trans-Tasman stablemate at pages of primarily ads, you will see it is still a serious player in the Aussie trucks marketplace.
Come , the publisher recognised a gap in the New Zealand market and exported the Deals on Wheels brand name here, kicking off what has been a successful and long venture. Originally, printed on newsprint with a few pages of gloss colour, the Kiwi version of Deals on Wheels , like its Australian counterpart, primarily featured classified trucks for sale with a scattering of machinery ads, along with a Farm Trader section at the back of the mag. Farm Trader was split away into its own publication around three years later, and funnily enough, in late , we saw fit to reinvent the wheel and combine it again with Deals on Wheels.
This formula seemed to work well, with each issue containing around pages give or take a few depending on ad content. Speaking of the internet, by , Deals on Wheels had established itself on the World Wide Web with a dedicated site offering buyers and sellers a host of goods, which included property, building supplies, and office equipment no less.
New & used trucks for sale in New Zealand, construction machinery, excavators and forklifts. Find thousands of listings online from dealers and private sellers. BUY AND SELL YOUR TRUCK WITH DEALS ON WHEELS AND TRADE TRUCKS. Deals on Wheels is Australia's biggest trucking magazine selling everything.
By , the office equipment was gone, but somehow the powers that be thought it was ok to feature caravans for sale on a truck and machinery website. Thankfully, those were moved to a more appropriate website shortly after. On the magazine front, as more people became accustomed to buying and selling online, the classified ads gradually diminished from print. This left room to include additional editorial content, enabling buyers to learn more about the businesses associated with the trucking and construction industries—a formula that continues to be popular.
Consequently, by , the website had turned into something of a beast with a large audience engagement and the site itself sported a new look. At this stage, digital advertising was contributing significant revenue to Deals on Wheels bottom line. Magazine-wise, in , I had been in the hot seat for a few months, having started in August We began experimenting with different layout concepts and also a different style of article.
Gone were the lengthy spreadsheets of machine comparisons as were writers who had little understanding of the audience they were writing for. The year also saw us creating video content, although a few tentative videos had been created a couple of years earlier.
We played around with styles that allowed us to capture both the story in print and a video that showed trucks and machinery to our online audience. Fair to say, most of our video efforts back then were amateurish, but we were still able to tell a decent story. Around , social media also raised its head, and we kicked off the Deals on Wheels Facebook page , along with the accompanying YouTube channel.
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The intervening years from issue my first in to this issue have seen us continually work on tweaking the magazine in a number of different ways. As mentioned earlier, we reintroduced Farm Trader into the Deals on Wheels issue Dec magazine to provide not only a physically larger product but also to also reach a larger crossover audience.