Contents:
Trade - offs between soci al. Psychology, 15 4 , - Journal of Consumer Marketing, 5 2 , 37 - Appraisal pro cesses in the enactment of intentions to. Permission - based mobile advertising. Journal of Int eractive Marketing,. The coupon - prone consumer: Some findings based on purchase. Journal of Marketin g, 51 4 , 99 - I dentifying the deal prone segment. Marketin g Resear ch, 15 3 , - Perceived discrimination, cashi er metaperceptions,. An ethnoracial - socioeconomic analysis. Journal of Retailing, 85 3 , - Coupon characteri stics and brand c hoice.
A b enefit congruency framework of sale s promotion. Journal of Marketing, 64, Resear ch on influencing factors of con sumer willingness to accept mobile SMS. Computer Society DOI Chiang, C - h. Analyzing behaviors influencing use of mobile coupons from. Social Behavior and Personalit y, 41 3 , - Rethinking the TAM model: Time to consider fun.
Consumer Marketing, 27 4 , - Market maveni sm and consumer self - confidence. Journal of Consumer Behavior, 7: User accep tance of computer t echnology: Management Science, 35 8 , - An assessment of equivalence between online and. Journal of Service Research, 8 4 , - An investigatio n and conceptual mo del of.
Deter minants of consumer intentions to. Journal of Interactive Marketing, 22 3 , 23 - Shou ld marketers engage and how can it be done. The market mav en: A diffuser of marketplace information. Marketin g, 51, 83 - Belief, Atti tude, Intention and Behavior: An Introduct ion to Theory and. Highly coupon and sale prone consumers: Journal of Advertising Research, 43 2 , - Ext ending the psychol ogical profil e of market.
Journal of Consumer Behavio r, 5: Inno vative consumers and market mavens. Journal of Marketing Theory and Practice, Deal proneness an d heavy usage: Mergi ng two market. Academy of Marketing Science, 8 4 , - Increasing a dvertising value of mobile marketi ng. Proceedings of the 38 th Hawaii Inter nat ional Conference on Sys tem. Sciences — , IEEE. Attitudes towa rd coupon use and bargain hunting: Academy of Mark eting Studies Journal , 13 1 , 67 - Hsu, T - h. Using the decomposed theory of planned behavi our to.
Shrimp Mongolian - White and green onion in a zesty brown sauce. Couponing Behaviors of the Market Maven: Int egrated marketing communications in. A consumer can store m - coupons on their digital dev ice until they are needed Dickinger. Pork black bean sauce pork stir fried with red pepper , green pepper, white onion , carrots , broccoli in black bean sauce. As younger, better ed ucated consumers are more likely to have higher income and use smart phones,.
Measuremen t and A nalysis for Mar keting, 14 4 , - Online surveys in marketin g research: International Journal of M arket Research, 44 3 , - W ho are the users of mobile coupons? A profile of US consumers. Research in Inter active, 6 3 , - Inmar 4 mid - year coupon trends. Mobile media use and its impact on consumer attitudes toward mobile.
International Journal of Mobile Ma rketing, 2 1 , 50 - Effects of percei v ed behavioral control on. An a ssessment of value creation in mobil e service. International Journal of Research in Marketing ,. Its impact on coupon redemptions, brand. Journal of Retailing, 72 3 , - Int egrated marketing communications in. In Int ernational Advertising and Communicat ion: Psychological correlates of a proneness to. A domain -s pecific analysis. Advances in Consumer Research, 24, - Distinguishing coupon pr oneness from value. An acquisition - transaction utility theory perspective.
Journal of Marketing, 5 4 3 , 54 - Price perceptions and consumer shopping. Journal of Marketing Research, 30, - The or igins and c onsequ ences of price savings. An integrated framework f or relatin g diverse c onsumer chara cteristics to supermar ket. Journal of Marketing Research, 31 4 , - The five f actor model and market mavenism.
Advances in Consumer Research,. A price dis crimination theor y of coupons. Mar keting Science , 3 2 , - A structural equation modeling. Asian Social Scien ce, 9 5 , - How do Japanese consumers perceiv e wireless ads? International Journal of Adv ertising, 23, - Mobile T echnolog y Fact Sheet: Couponing behaviors of the market maven: Profile of a super couponer. Advances in Consu mer Research, 15, - Half of adult cel l phone owners have apps on their phones. Coupons in co ntext: Developing mobil e marketing strat egies.
International Journal of Mobile Mark eting,. Text message adver tising: Jou rnal of targeting, Measurement and Analysis for Ma rketing, 13 4 , - Factors af fecting coupon r edemption rates. Dri vers of three SMS ad r esponses. Targeting, Measurement and Analysis f or Marketing, 20 1 , 1 - Consumer percepti ons of mobile pho ne marketing: A di rect marketing innovation.
An Int ernational Journal, 3 2 , - Consequences of percei ving oneself as respo nsible for obtaini ng a discount:. Evidence for smart - shopper feelings. Journal of Consumer Psychology, 7, - Customer satisfact ion and loyalty in online and. International Journal of Research in Ma rketing , 20, — The theory o f reasoned action appl ied to coupon usage.
Consumer Research, 11, - Longitudinal study of digital marketing strategies target ing Millennials. Consumer Marketing, 29 2 , 86 - Category - specific coupon proneness: The impact of individu al. Journal of Retailing, 81 3 , - Correl ates of consumer susceptibili ty to coupons in. Journal of Advertising, 9 3 , 31 - Customer usage intention of mobile commerce in India: Journal of Indian Business Research, 5: India to have million sm artphones, Retrieved from htt p: Bon ap petite for apps: Jo urnal of Computer Information Systems, 53 3 , 85 - Gorder - Hin chey earned her D.
Currently, she consults i n. Tim Mantz earned his D. Currentl y, he is the Dean of the College of. Mendel son earned his Ph. Currently, he is the Chair of. His resear ch interests. Final-Coupon Study Paper This research hasn't been cited in any other publications. Online surveys in marketing research: Email and web-based data collection methods are attractive to researchers in international marketing because of low costs and fast response rates.
Yet the conventional wisdom is that, as some people still do not have access to email and the Internet, such datacollection techniques may often result in a sample of respondents that is not representative of the desired population.
In this article we evaluate multimode strategies of data collection that include web-based, email and postal methods as a means for the international marketing researcher to obtain survey data from a representative sample. An example is given of a multimode strategy applied to the collection of survey data from a sample of respondents across countries.
The five factor model and market mavenism. Jan Adv Consum Res. Attitudes toward coupon use and bargain hunting: An examination of differences by gender. The vast majority of research on attitudes toward coupon use and bargain hunting behavior has focused on females.
This research addresses the differences between males and females and compares attitudes across age groups. Sample members completed a questionnaire asking about their level of agreement or disagreement with twenty-five attitude statements about coupon use and bargain hunting. The authors found males and females differ in their opinions for just fewer than half of the twenty-five attitude statements.
While most consumers see the benefits of using coupons and of bargain-hunting, the majority feels that collecting and using coupons is neither fun nor convenient. A few variations in attitudes are evident between age groups. Innovative Consumers and Market Mavens. Quarterly, as set forth below. If the closing price of each Reference Stock is greater than or equal to its Coupon Barrier on the applicable Observation Date, we will pay the Contingent Coupon applicable to the corresponding Observation Date.
You may not receive any Contingent Coupons during the term of the Notes. Payment at Maturity if held. Investors could lose some or all of their principal amount if there has been a decline in the trading price of the Lesser Performing Reference Stock. For each Reference Stock, its closing price on the Valuation Date. Price to public 1. Underwriting discounts and commissions 1. Proceeds to Royal Bank of Canada. The actual value of the Notes at any time will reflect many factors, cannot be predicted with accuracy, and may be less than this amount. We describe our determination of the initial estimated value in more detail below.
The other dealers may forgo, in their sole discretion, some or all of their selling concessions. Approximately three 3 years. We will pay you a Contingent Coupon during the term of the Notes, periodically in arrears on each Coupon Payment Date, under the conditions described below:. You may not receive a Contingent Coupon for one or more quarterly periods during the term of the Notes. The Contingent Coupon, if applicable, will be paid quarterly on September 14, , December 14, , March 14, , June 14, , September 13, , December 13, , March 14, , June 13, , September 12, , December 12, , March 12, and the Maturity Date.
The record date for each Coupon Payment Date will be the date one business day prior to that scheduled Coupon Payment Date; provided, however, that any Contingent Coupon payable at maturity or upon a call will be payable to the person to whom the payment at maturity or upon the call, as the case may be, will be payable. If, on any Observation Date, the closing price of each Reference Stock is greater than or equal to its Initial Stock Price, then the Notes will be automatically called. For each Reference Stock, its closing price on the Trade Date. For each Reference Stock, The amount of cash that you receive will be less than your principal amount, if anything, resulting in a loss that is proportionate to the decline of the Lesser Performing Reference Stock from the Trade Date to the Valuation Date.
Payments on the Notes will be made solely in cash. With respect to each Reference Stock:. The occurrence of a market disruption event or a non-trading day as to any of the Reference Stocks will result in the postponement of an Observation Date or the Valuation Date as to that Reference Stock, as described in the product prospectus supplement, but not to any non-affected Reference Stock.
By purchasing a Note, each holder agrees in the absence of a change in law, an administrative determination or a judicial ruling to the contrary to treat the Note as a callable pre-paid cash-settled contingent income-bearing derivative contract linked to the Reference Stocks for U. The amount that you may receive upon sale of your Notes prior to maturity may be less than the principal amount. You should read this terms supplement together with the prospectus dated January 8, , as supplemented by the prospectus supplement dated January 8, and the product prospectus supplement dated January 8, , relating to our Senior Global Medium-Term Notes, Series G, of which these Notes are a part.
Capitalized terms used but not defined in this terms supplement will have the meanings given to them in the product prospectus supplement. In the event of any conflict, this terms supplement will control. The Notes vary from the terms described in the product prospectus supplement in several important ways. You should read this terms supplement carefully. This terms supplement, together with the documents listed below, contains the terms of the Notes and supersedes all prior or contemporaneous oral statements as well as any other written materials including preliminary or indicative pricing terms, correspondence, trade ideas, structures for implementation, sample structures, brochures or other educational materials of ours.
We urge you to consult your investment, legal, tax, accounting and other advisors before you invest in the Notes. Prospectus dated January 8, Prospectus Supplement dated January 8, Product Prospectus Supplement dated January 8, Royal Bank of Canada has filed a registration statement including a product prospectus supplement, a prospectus supplement, and a prospectus with the SEC for the offering to which this terms supplement relates.
Before you invest, you should read those documents and the other documents relating to this offering that we have filed with the SEC for more complete information about us and this offering. Alternatively, Royal Bank of Canada, any agent or any dealer participating in this offering will arrange to send you the product prospectus supplement, the prospectus supplement and the prospectus if you so request by calling toll-free at The table set out below is included for illustration purposes only.
The table illustrates the Payment at Maturity of the Notes including the final Contingent Coupon, if payable for a hypothetical range of performance for the Lesser Performing Reference Stock, assuming the following terms and that the Notes are not automatically called prior to maturity:. Hypothetical Initial Stock Price:.
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Hypothetical Trigger Price and Coupon Barrier:. Hypothetical Contingent Coupon Rate:. Hypothetical Contingent Coupon Amount:. The actual Initial Stock Price for each Reference Stock will be set forth on the cover page of the final pricing supplement relating to the Notes. We make no representation or warranty as to which of the Reference Stocks will be the Lesser Performing Reference Stock. Hypothetical Final Stock Prices are shown in the first column on the left. Hypothetical Final Stock Price of. Payment at Maturity as. Percentage of Principal Amount. Cash Payment Amount per.
Hypothetical Examples of Amounts Payable at Maturity. The following hypothetical examples illustrate how the payments at maturity set forth in the table above are calculated, assuming the Notes have not been called. The Payments at Maturity shown above are entirely hypothetical; they are based on prices of the Reference Stocks that may not be achieved on the Valuation Date and on assumptions that may prove to be erroneous.
The actual market value of your Notes on the Maturity Date or at any other time, including any time you may wish to sell your Notes, may bear little relation to the hypothetical Payments at Maturity shown above, and those amounts should not be viewed as an indication of the financial return on an investment in the Notes.
An investment in the Notes involves significant risks. Investing in the Notes is not equivalent to investing directly in the Reference Stocks. In addition to the risks described in the prospectus supplement and the product prospectus supplement, you should consider the following:. If the Notes are not automatically called and the Final Stock Price of the Lesser Performing Reference Stock on the Valuation Date is less than its Trigger Price, the amount of cash that you receive at maturity will represent a loss of your principal that is proportionate to the decline in the closing price of the Lesser Performing Reference Stock from the Trade Date to the Valuation Date.
Any Contingent Coupons received on the Notes prior to the Maturity Date may not be sufficient to compensate for any such loss. You may be unable to reinvest your proceeds from the automatic call in an investment with a return that is as high as the return on the Notes would have been if they had not been called. If the closing price of any of the Reference Stocks on an Observation Date is less than its Coupon Barrier, we will not pay you the Contingent Coupon applicable to that Observation Date.
If the closing price of any of the Reference Stocks is less than its Coupon Barrier on each of the Observation Dates and on the Valuation Date, we will not pay you any Contingent Coupons during the term of, and you will not receive a positive return on your Notes. Generally, this non-payment of the Contingent Coupon coincides with a period of greater risk of principal loss on your Notes. Even if the Final Stock Prices of the other Reference Stocks have increased compared to their respective Initial Stock Prices, or have experienced a decrease that is less than that of the Lesser Performing Reference Stock, your return will only be determined by reference to the performance of the Lesser Performing Reference Stock, regardless of the performance of the other Reference Stocks.
The Notes are not linked to a weighted basket, in which the risk may be mitigated and diversified among each of the basket components. For example, in the case of notes linked to a weighted basket, the return would depend on the weighted aggregate performance of the basket components reflected as the basket return.
As a result, the depreciation of one basket component could be mitigated by the appreciation of the other basket components, as scaled by the weighting of that basket component. However, in the case of the Notes, the individual performance of each of the Reference Stocks would not be combined, and the depreciation of one Reference Stock would not be mitigated by any appreciation of the other Reference Stocks.
In addition, the total return on the Notes will vary based on the number of Observation Dates on which the Contingent Coupon becomes payable prior to maturity or an automatic call. Further, if the Notes are called due to the Call Feature, you will not receive any Contingent Coupons or any other payment in respect of any Observation Dates after the applicable Call Settlement Date. Since the Notes could be called as early as the first Observation Date, the total return on the Notes could be minimal.
If the Notes are not called, you may be subject to the full downside performance of the Lesser Performing Reference Stock even though your. As a result, the return on an investment in the Notes could be less than the return on a direct investment in the Reference Stocks. Even if your return is positive, your return may be less than the return you would earn if you bought a conventional senior interest bearing debt security of Royal Bank. This will be the case even if the prices of the Reference Stocks increase after the Trade Date. No assurance can be given as to what our financial condition will be during the term of the Notes.
Even if a secondary market for the Notes develops, it may not provide significant liquidity or trade at prices advantageous to you. We expect that transaction costs in any secondary market would be high. As a result, the difference between bid and asked prices for your Notes in any secondary market could be substantial. If you attempt to sell the Notes prior to maturity, their market value may be lower than the price you paid for them and the initial estimated value.
This is due to, among other things, changes in the prices of the Reference Stocks, the borrowing rate we pay to issue securities of this kind, and the inclusion in the price to the public of the underwriting discount and the estimated costs relating to our hedging of the Notes.
These factors, together with various credit, market and economic factors over the term of the Notes, are expected to reduce the price at which you may be able to sell the Notes in any secondary market and will affect the value of the Notes in complex and unpredictable ways. Assuming no change in market conditions or any other relevant factors, the price, if any, at which you may be able to sell your Notes prior to maturity may be less than your original purchase price, as any such sale price would not be expected to include the underwriting discount and the hedging costs relating to the Notes.
In addition to bid-ask spreads, the value of the Notes determined by RBCCM for any secondary market price is expected to be based on the secondary rate rather than the internal funding rate used to price the Notes and determine the initial estimated value. As a result, the secondary price will be less than if the internal funding rate was used.
The Notes are not designed to be short-term trading instruments. Accordingly, you should be able and willing to hold your Notes to maturity. Our estimates are based on a variety of assumptions, including our credit spreads, expectations as to dividends, interest rates and volatility, and the expected term of the Notes.
These assumptions are based on certain forecasts about future events, which may prove to be incorrect. Other entities may value the Notes or similar securities at a price that is significantly different than we do. The value of the Notes at any time after the Trade Date will vary based on many factors, including changes in market conditions, and cannot be predicted with accuracy. As a result, the actual value you would receive if you sold the Notes in any secondary market, if any, should be expected to differ materially from the initial estimated value of your Notes.
These trading activities, if they influence the share price of the Reference Stocks, could be adverse to the interests of the holders of the Notes. We and one or more of our affiliates may, at present or in the future, engage in business with the issuers of the Reference Stocks, including making loans to or providing advisory services.
These services could include investment banking and merger and acquisition advisory services.