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The service was offered for a smaller fee than the larger Internet malls were charging, and merchants were given more control, such as the ability to customize their storefronts on the site. In March , online hotel reservation service Rakuten Travel was launched. In September , Rakuten grew its financial services businesses by acquiring consumer finance company Aozora Card Co. In December , Rakuten established the Rakuten Institute of Technology in Tokyo as its department in charge of research and development.
Around , Rakuten started heavily expanding outside of Japan, with prominent moves including a stake in Canadian e-book maker Kobo Inc. In North America, Rakuten Golf made booking tee time online possible.
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To increase its global competitiveness, and to better incorporate non-Japanese speakers, Rakuten decided to adopt English as the company's official language starting in In March , Rakuten announced that it would begin accepting bitcoin across its global marketplaces, shortly after investing in San Francisco-based bitcoin payments-processing startup Bitnet Technologies.
Rakuten has been a strong supporter of bitcoin's potential, and was one of the first major companies to accept bitcoin for payment.
On November 16, , Rakuten announced it had agreed to a four-year partnership with the football club FC Barcelona , one of the most successful football teams in Europe. The agreement would see Rakuten become FC Barcelona's main global partner beginning with the season, with its name appearing on match-day jerseys.
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Rakuten partnered with California-based Blackstorm Labs to launch an online social gaming platform called R Games in April , going live with 15 free games optimized for smartphones, including Pac-Man and Space Invaders. Rakuten plans to integrate R Games into its messaging app Viber. Rakuten partnered with Walmart for a rather late push on e-books in January The Rakuten Group consists in total of around 70 businesses and services in addition to its online marketplace, including [ citation needed ]:. In September , the company acquired MyTrip. In , Rakuten bought New York City-based LinkShare , later rebranded as Rakuten Marketing, offering performance-based online sales and marketing programs.
Rakuten later withdrew its bid and sold its shareholding back to Tokyo Broadcasting. Rakuten's stake was not revealed. That investment marked the start of a drive to expand Pinterest's presence in Japan and Rakuten's 17 other global markets.
On 13 June , Rakuten bought Wuaki. On 10 October , Rakuten acquired French electronic publishing company Aquafadas via its Kobo subsidiary to strengthen its position in rich media categories. In May , Rakuten acquired a majority share in "citizen commerce" site Daily Grommet , [51] since rebranded as The Grommet. In September , Rakuten acquired Singapore-based video site Viki. On May 29, , Rakuten Marketing acquired DC Storm, a UK-based technology company which specializes in marketing attribution modeling and data-driven marketing.
In August , Rakuten announced its purchase of Slice, a US company that provides online shopping services and sells business intelligence based on digital commerce measurement, for an undisclosed sum. Ebates offers coupons and cash rebates to customers who shop at its more than 1, partner retailers.
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Since , Rakuten has invested in several ride-hailing services. In August , Rakuten confirmed that it had acquired the assets of bitcoin wallet startup Bitnet, with the assets to be used to create a research facility, Rakuten Blockchain Lab, based in Belfast that will explore the potential of the blockchain.
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This will be the first foray for Rakuten into the general insurance market, and Asahi will become a wholly owned subsidiary. The company provides fire, automotive and accident insurance to consumer and corporate clients. The company announced plans to launch its own cryptocurrency in March Employees, customers and online visitors can simply click a link in a web browser to connect without needing to download new software or step through a sign-in process.
Attendees can also join from mobile devices too. Rakuten's businesses and subsidiaries: In May , some users on SlickDeals. Some users alleged that their names, Social Security numbers, dates of birth and credit card information were used to open accounts at other online vendors. In March , UK-based Environmental Investigation Agency EIA named the company as the world's biggest online retailer of whale meat and elephant ivory, calling on the company to stop selling the items.
In April , Rakuten announced that it was ending all online sales of whale and dolphin meat by the end of the month. From Wikipedia, the free encyclopedia.