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That's a staggering figure, considering Cyber Monday in the U. Alibaba's rival, Chinese e-commerce giant JD.
It's the biggest shopping event in the world: Singles Day! Would you like to shop with a lot of discount? Than check out our overview of deals this year!. Alibaba's Singles Day is a huge international shopping event that everywhere from the US and UK to China and Indonesia are able to nab.
Even American tech giant Amazon is promoting Singles Day now, sending out emails about the holiday in Singapore. The event, though, can be traced back even earlier, and is believed to have been started in at Nanjing University for students as a way to celebrate being single. Fast forward to At its peak, Alibaba handled , transactions per second, and more than million parcels were shipped from orders generated in that hour period.
That growth can be partly attributed to China's huge population of nearly 1. Alibaba has also taken advantage of China's mobile-first market by live streaming events featuring celebrities and hosting fashion shows that appear on numerous social media platforms as well as several Chinese TV networks.
Last year, Alibaba brought in celebrities including Nicole Kidman and Pharrell Williams to help with its midnight countdown to Singles Day. Sign up for free newsletters and get more CNBC delivered to your inbox. Get this delivered to your inbox, and more info about our products and services.
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Data also provided by. Singles Day has become a multibillion-dollar mega-event. It breaks from gloomy forecasts about the world's second-largest economy, which is struggling with a tariff war with the U.
A stute readers will have noticed that the November 11 is written I n , official Chinese data showed that there were 20m more men than women under the age of By , sociologists expect that discrepancy to have widened to 35m. By , it is estimated that one-in-four Chinese men in their late 30s will never have married. By — which was dubbed the Singles Day of the Century because it was W hen sales almost quadrupled the following year, Alibaba trademarked Singles Day.
Featured products are independently selected and linked to fo Careers Join the team. Valentine's Day approacheth. Something that started small became ultimately very big. By — which was dubbed the Singles Day of the Century because it was
Some of the featured sales centre around singledom, such as boyfriend pillows and single travel tickets, but the day has now widened to an all-inclusive shopping holiday. S ingles Day laughs in the face of Black Friday. This year, Alibaba surpassed that total within 15 hours.
Rival Chinese firm JD. Mobile shopping is big business in China. Around 37pc of Chinese shoppers buy products using their phones, compared to the global average of 13pc. The potential to take part in the multibillion shopping event has encouraged some British retailers to take part. In , Topshop sales surged by pc and is seen as a way for the fashion retailer to grow awareness in China. Sainsbury's has used a virtual reality promotion tool on Tmall before which allows shoppers to see a degree live broadcast of a London supermarket as they shopped.
The event was the second most popular promotion since Sainsbury's live broadcasted an afternoon tea party on the Queen's birthday. T he Hut Group, which owns beauty sites and Protein World, said last year it expected sales to double compared to with brands offering 40pc off haircare products.