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Mobile Sales on Rise with Visa Checkout

The service, which now claims over 25 million registered accounts in 26 markets worldwide and more than , merchants, has been boosted in the UK by several major merchant integrations, including lastminute.

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Visa says that as much as a third of payment volumes at registered sites are now attributed to Visa Checkout, making the UK one of the fastest-growing markets for the service globally. Our merchant partners have seen a marked increase in conversion rates from customers using Visa Checkout. As online channels continue to be a key interface with consumers in the retail and service sector, it is more important than ever to offer people the right balance between security and convenience when they make payments.

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Card spending tipped to double as contactless becomes the norm. Further, enrolled users were making 30 percent more purchases using Visa Checkout. Many retailers viewed e-commerce as a serious threat to brick-and-mortar, but the fact is those threats were underwhelming and overplayed.

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Retailers winning today are using retail technologies to blur the lines between digital and physical worlds — ensuring success in omnichannel retail demands an approach that provides a unified shopping experience. So, how do retailers offer Visa Checkout and still succeed in brick-and-mortar?

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Define your attribution model. A retailer may see online shopping as a threat to its in-store sales, but what if a high percentage of online sales are consistently linked to specific marketing campaigns and touch points in-store?

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Whether the sale happens in-store or online is irrelevant; your in-store technology and customer service helped drive a sale and built a relationship with the customer. Over the last year, Visa ramped up activation efforts with partners at major sporting events and conferences to drive enrollments.

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Alongside Visa brand ambassadors, the company also used Bouncepad iPad kiosks. Browse categories.

SDC 2017 Session: Samsung Pay and Visa Checkout: Integrating with the New Mobile Commerce Reality

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