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As a result, Albertans continue to enjoy competitive prices and great product selection.
Alberta continues to be the only fully-privatized province when it comes to liquor. The model is well received by both consumers and industry to this day. Our Board develops policy, conducts hearings, and makes licensing and registration decisions. AGLC controls the importation, manufacture, sale, possession, storage, distribution, and use of liquor in Alberta. We establish and enforce liquor policies. We also licence businesses in which liquor is sold or consumed.
We also collect the provincial liquor markup as well as any federal liquor taxes and levies.
The revenue then flows to the General Revenue Fund. AGLC collects the markup on behalf of the government. The markup goes to the General Revenue Fund to support programs and initiatives that benefit all Albertans. Liquor markup is applied as a flat rate per litre depending on the product type and alcohol content. Markup rates are established in policy and reviewed regularly. This becomes the wholesale price.
Liquor licensees then buy the product from AGLC at the wholesale price. All licensees pay the same wholesale price for a liquor product.
Retailers and licensees then determine their own product selection and pricing. Liquor markup, and these other fees and taxes, are paid to AGLC by the licensee when the liquor is purchased.
Liquor manufacturers or their agents do not pay the markup. To see more on how the cost of a product is determined click on our Journey of a Bottle diagram.
It also controls liquor importation into Canada. The IILA gives provinces authority to control imports into their jurisdictions.
The responsibilities of AGLC are set out in provincial legislation. Contests and Sweepstakes. Distillery Remote Request. Manufacturer's Coupons Print. Share Facebook Twitter Email.
Following are guidelines for manufacturers offering distilled spirits, wine and beer coupons. Distilled Spirits and Wine Coupons at Virginia ABC Stores Manufacturers offering refund coupons on spirits and wine sold in Virginia ABC stores shall notify Virginia ABC at least 15 days in advance of issuance of the coupons and their amount, expiration date and the area of the Commonwealth in which they will be primarily used, if not used statewide.
Wholesale licensees are not permitted to offer coupons.
The coupon must not exceed 50 percent of the normal retail price for the alcoholic beverages. The coupon may not be honored at a retail outlet, but shall be mailed directly by the customer to the manufacturer or its designated agent. Such agent may not be a wholesaler or retailer of alcoholic beverages. Coupons are permitted in the print media, the internet, by direct mail or by electronic mail to consumers.