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A direct media buy is when an advertiser purchases ad space directly from a publisher. As a result, if their targeting and placement are right, they stand to make a bigger profit than they would have otherwise. Ad arbitrage is the process of buying and selling ad impressions on ad exchanges and networks and making money on the margin.

The site can earn money by monetizing with Google AdSense or another network that gives a nice payout. How it works: An advertiser buys cheap clicks and then sells them for more to make a profit. For example, Coupons. There are probably other ways that some of these sites are monetizing, but these are the basic methods. That in-market consumer has enormous value and advertisers are willing to pay for that. BeFrugal allocates most of their ad spend to the Google Display Network.

The spend on these two publishers could be to get wide exposure of their niche audience. They also target placements that are related to food or food deals. Here are a few of their placements on weather.

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BeFrugal uses templated landing pages. Every one of their landing pages has the same basic design. The only differences are the headline, the logo next to the headline, and the picture of food to the right of the opt-in form. Their most recent coupons include auto parts, aquariums, and movies.

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A dotted border with scissors might not be appropriate for your market, but you should test ad creatives with borders vs. For example, they run Las Vegas coupon ads on Vegas. RetailMeNot has fairly general creatives.

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Dominos Coupon Codes. Best Presidents' Day Sale. One strategy that should pay off over time is so-called geofencing, where RMN identifies a user's location and notifies him or her of deals available at nearby shopping areas. But given RMN's headway into mobile apps where it's shielded from Google, there's reason to believe it will be a survivor. Gattis Pizza Coupons. Lawmaker agrees with proposal to split New York in two.

Their most recent ad creatives are focused on how quick and easy it is to save on their platform. Their ad creatives are somewhat less compelling than those of the other advertisers in this post. These ads focus on getting people to add the RetailMeNot Chrome extension so they can save on their purchases. The first page is a general page that just lists many of their deals.

Coupon Sites: How They Work

The first is a general page that shows a list of coupons for various brands and products. The second page appears to be an advertorial page.

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On The Border Coupon Codes. Free Queso Or Sopapillas When You Join Club Cantina. Choose From a House Salad Or Tortilla Soup, Plus a Lunch Portion of Chicken Fajitas And All The Fixings And Your Pick of 2 Sopapillas Or Half of a Brownie Sundae. Listed above you'll find some of the best mexican coupons, discounts and promotion codes as ranked by the users of stuntmomfilm.com To use a coupon simply.

It lists foods that are in line with specific coupon offers. It is one of the few coupon sites that is testing out Native ad networks like Taboola.

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These ads send traffic to a landing page with a large list of different coupons, offers, and deals. All of Offer. After the prospects click on the ad, they are taken to an advertorial-style landing page with affiliate links for various credit card offers. Here is an example of one of Offers. It looks like a review page with product specs and ratings.

RetailMeNot Coupon Insert Preview (Plus Some Deals!)- 9/23/18

After a few seconds, viewers are presented with a discount offer via a pop-up overlay:. Here are the landing pages for all of Offers.

In Lean Times, Online Coupons Are Catching On

The first landing page is for many different credit cards. The second landing page is for different Amazon promotions. On the other hand, there will always be a demand for resources that help consumers get products they want at a discount. Online Marketing Guy adbeat. Can you recommend a source that I could get more specific information and possibly someone who I could work with in this market from a mentoring position?

Your email address will not be published. Sign up for a free Adbeat account to see even more advertising data. The RetailMeNot, Inc. As wholly owned subsidiaries of Harland Clarke Holdings , RetailMeNot and Valassis , a leader in intelligent media delivery, are partnering to connect retailers and consumers through meaningful digital, mobile and print promotions both online and in store. Media Contacts: View original content with multimedia: Search Now you can search stock related news and private companies such as Airbnb.

No matching results for ''. Try a valid symbol or a specific company name for relevant results. Give feedback on the new search experience. Finance Home. Markets open in 31 mins. PR Newswire May 8, RetailMeNot Rx Saver logo. Story continues. Recently Viewed Your list is empty.

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