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Voucher, discount and coupon codes are often abused, so a platform for tracking them is essential. Two systems were recently discussed in an email forum I belong to:.
For those of you that would want to develop a robust solution and integrate it internally, Voucherify offers a robust API to enter, track, and redeem coupon codes from any source. Robust SDKs are all available. Everything you could want to know about your marketing automation strategy and system, from A to Z Download Now.
Lead nurturing is when you guide shoppers through each stage of the sales cycle, ultimately driving them to purchase. If you are a small business who incorporates purchased email lists into your strategy? This is because email marketing is easy to manage, gives you full control, and allows you to establish a direct contact with your customers. How much money did this email generate? Instead of emailing subscribers with information about mattresses, they could teach people about:. Hi, Thanks for sharing the best email marketing services available in the market right now. Are you looking for the best email marketing software?
Doug is a Keynote and Marketing Public Speaker. He's the CEO of DK New Media , an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Hi Douglas, thanks for listing us.
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Online surveys are a great way to not only determine what your customers are looking for, but distribute coupon codes to customers as a way of saying "thank you" for taking the time to complete your customer survey. It's that simple. There are a number of tools which you can use to survey your customers and incentivise them with a coupon code. For off-site surveys, Survey Monkey is the obvious choice.
For example, if you can offer potential customers a discount whilst they're on your site and looking at one of your products, the chances of them making a purchase with you during that session is greatly increased! Gone are the days when popups were considered a nuisance to online consumers.
Now, consumers are looking for well-timed offers to appear before their eyes giving them a reason to make a purchase. Unbounce is super-easy to configure and provide excellent product support.
This method of delivering coupons focusses on encouraging consumers to make an added purchase when checking-out in return for a discount. At OSE we really like this strategy because the buyer is committed to spending money, so why not encourage them to spend a few extra dollars? The key with this strategy is to offer a tangible discount on a cheaper item.
In the case of the tennis racquet, tennis balls are a must-have item and are cheaper than the racquet, and would likely produce many sales extra sales using this strategy. In the case of coupon codes, another great way to do this is with a tiered product offering.
For example:. Coupon offers like this are an awesome means of encouraging customers to purchase more items on your store. Often your customers will purchase one larger item and a bunch of smaller items in this scenario, but online sales is all about putting volume through, so the more offers you can put out to bring customers to your store the better. Pro Tip: Coupon code marketing is an incredibly powerful method of enticing customers to make a purchase online.
Not only does coupon code marketing put you ahead of the competition when competing on price, but will help you build a strong loyal following. Stay up to date with all the latest digital trends, tips and tricks via the OSE blog.