Mark jacobson coupon
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It was almost like some force had said: Have some. Jacobson was at home in Brooklyn when he took Henderson's call. His friend had just bought a marching drum, stained by flood water, from a yard sale. Dominici said: The stand was modern, but Skip immediately noticed the shade, which was old and had a European fitting. He used to sell vintage guitars and he'd talked to me about how German and other European solder is different in colour from what they use here.
He knew the solder on this lampshade wasn't American. Skip asked Dominici: Collector's item. Skip Henderson, who "likes to wake up with a story", bought the lamp. He took the shade to an expert in hide-tanning, who said: At the end of their phone conversation, Jacobson recalls, his friend said: Why's that?
Sitting at the kitchen table, back in his welcoming Bohemian house in Brooklyn, Jacobson recalls how, as a Jewish boy growing up in Queens, he was subjected to cries of "Lampshade" by his less liberal gentile classmates. It was here, in this room decorated by the portraits of the Leeds-born artist Jon Langford, that Jacobson first opened the package.
Antique experts confirmed that the shade's frame is European to this day, American lampshades differ markedly in their design and 60 to 80 years old. It has tassels in Mardi Gras colours; these, they said, were attached more recently. Jacobson took it to a friend, Shiya Ribowsky, a forensic investigator who had worked for 15 years in the New York Medical Examiner's Office, an institution that combines a laboratory and morgue. Shiya Ribowsky is also a cantor at a local synagogue.
He observed that the material covering the shade bore similarities to more familiar types of parchment, but was "thinner. Much thinner. More than 22, separate fragments of what had once been human beings arrived there during that period. Shiya once told me that working there was 'about as close to Auschwitz as I'll ever get: This was the same man who, as Jacobson recalls, "held the lampshade to his face, placed it on the table in front of him, then said: Shiya Ribowsky sent the lampshade to Bode Technology. Nucleotide DNA yields the kind of unique profile that can send someone to death row.
Steve Coogan. But there's a feeling among his friends that he has never quite found a vehicle which would fully engage his talent as a perceptive, curious and highly intelligent writer; a man well versed in literature and European history with a wonderful ear for dialogue, who is instinctively drawn to subjects that more orthodox writers might dismiss as quirky or even perverse. Dhar, S. Sellers had been charging price premium because of both tangible and intangible benefits offered by them. In one case, the retailer issues the coupon to reward customers offering discounts in brands they already buy.
It degrades in the presence of light or moisture. The lampshade was, quite obviously, very old. Two human profiles were found, one major and one minor. It was the judgement of the laboratory that the minor profile might be due to handling, but that the major profile was from the lampshade itself. Dr Bever stated that, on this evidence, he would be prepared to appear in court to testify that the lampshade was of human origin. The skin is that of a white person, or persons; the precise ethnicity cannot be ascertained. It was shocking.
But I was not shocked. Dominici, Jacobson discovered, was a substance abuser who had served long sentences for stealing from graveyards. I am the famous cemetery bandit. Dominici stole marble angels, urns and other works of art, from tombs. It became clear that Dominici, a fan of Nazi documentaries on the History Channel, had no knowledge of the true nature of the object he had sold to Henderson.
He lied repeatedly about where he had obtained the lampshade, eventually admitting that he'd looted it from an abandoned house in Lamanche Street, New Orleans. Jacobson interviewed a woman at the property, without success. People round here — people that I know — they are looking for people that are still people. It's an association Jacobson establishes with considerable sensitivity, without elevating or denigrating either group of victims. He constructs a chilling yet dispassionate portrait of "The Bitch of Buchenwald", Ilse Koch, whose name is only ever omitted from any list of the Ten Most Evil Women in the World through negligence.
Ilse, along with her husband, Kommandant Karl Koch, and the camp doctor, Erich Wagner who was compiling a thesis on tattoos , oversaw a regime that was barbaric even by the standards of the Reich. Numerous former prisoners have testified that she would ride around camp on a white horse, looking for interesting tattoos on the skin of inmates who would then disappear. One survivor from Buchenwald, Kurt Koebess, stated, at Ilse Koch's trial, that he had discovered a preserved section of skin bearing a distinctive tattoo which he had last seen on the torso of a fellow prisoner.
Nine days after the liberation of Buchenwald, a United Press International correspondent named Ann Stringer filed a report saying she had seen a lampshade, "2 feet in diameter, 18 inches high and consisting of five panels made from the skin of a man's chest I could see the pores and the unquestionably human skin lines. By the time she was tried in , Ilse Koch had contrived to become pregnant while in custody. Imprisoned for life, she hanged herself in Koch went to her grave denying that she ever commissioned or handled such a lampshade.
It welcomes an average of 5, visitors a day, who come to view its chilling installations, and audiovisual accounts recorded by survivors. One film includes footage of the so-called "Buchenwald Table", a collection of shrunken heads and other horrors, among which is a lampshade. It is not Jacobson's. When he met Diane Saltzman, then head of collections at the museum, Jacobson recalls, "She said that none of the lampshades that have surfaced over the past 50 years have proved to be real," and maintained that the DNA test "proved nothing".
Saltzman argued, said Jacobson, that what she termed "distractions" such as human lampshades had created "fodder for the Holocaust deniers". With no detailed evidence concerning the provenance of his own lampshade, Jacobson, whose engaging, laid-back character belies a tenacious, near-obsessive approach to research, set about disproving the allegation, popular with Holocaust deniers, that no so-called Buchenwald lampshades ever existed.
The young Bormann, a missionary, recalled a visit to Heinrich Himmler's house. There was a standard lamp with a lampshade made out of parchment.
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And the parchment was made out of human skin. The sheer volume and detail of such anecdotal evidence was overwhelming, even before Jacobson travelled down to El Paso, Texas, to meet Albert G Rosenberg. Rosenberg, then almost 90, had been the commander of an elite group of American soldiers attached to the Psychological Warfare Division, and was one of the first Allied officers to enter Buchenwald.
If Jacobson's book contained nothing more than this one extraordinary interview, it would be worth the cover price. I sat down at the desk of what was probably some high-up SS man. A French prisoner came and started shouting at me, saying I was no better than the Germans.
That I had no shame. Didn't I know the light I was using to write my reports had a lampshade made of human skin? Rosenberg adds that, for years, he had kept a piece of preserved, tattooed skin that he'd found at Buchenwald. The pathology block was a factory of human skin products. Rosenberg, a man who, in terms of Allied witnesses on Buchenwald, is regarded as the gold standard, warns Jacobson about the consequences of possessing such material.
Eventually, he says, "I couldn't stand to have the tattooed skin near me any more. I was having so many terrible dreams. I still do. I asked myself, why do I keep this awful thing? But I couldn't quite part with it. I went to psychotherapy for years. I locked it up in a safe-deposit box at a bank but still it haunted me. Jacobson's book is much more than an exercise in demonstrating that the Buchenwald lampshades existed.
The Lampshade becomes an account of a pilgrimage which takes its author to Germany and Israel, in search of the most appropriate way to dispose of the object, which he takes with him, in its white box. On another level, it's a meditation on mortality and the nature of evil. The narrative includes a number of remarkable encounters, actual or attempted, with such disparate characters as a Holocaust denier, the New Orleans musician Dr John, witnesses of the long agony of the Palestinians on the West Bank, and Ilse Koch's son, now living in Germany.
One interviewee asks him whether the shade was made from the skin of an endangered species. Not endangered. Far from it. Towards the end of the book, the writer attends a neo-Nazi rally in Dresden, where figures dressed as skeletons, draped in swastikas, raise a banner that reads: You want to know why? I'll fucking tell you why. Table 2: Kapil Bawa is th e most promi nent researcher in.
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Four decades of coupon research in pricing: Evolution, development, and practice
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Figure 7: Table 4: Institutions leading in coupon research. Institutes Number of papers. New York University University of Pennsylvania Drexel University 8. Louisiana State University 7.
University of California 7. University of Texas 7. Georgia State University 6. University of Chicago 6. Dartmouth College 5. University of Colorado 5. University of Illinois 5. Washington University 5. Thirty- seven keywor ds. Figure 8 sh ows the linkages. Not surprisi ngly, the. It is followed by. Another clustering analysis Figure 9 was. Out of a total key-.
Figure 8: Cluster chart of keywords extracted from author keywords. Those that could not be categorized have been. Figure 10 shows the percentage distribution of. Figure 9: Cluster chart of keywords extracted from abstracts. Figure Major themes in coupon research. Year-wise distribution of themes.
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Table 6: Cents-off coupons On-pack coupons 6. Direct mail coupon 5. In-pack coupons 3. In-store coupons 3. Mail-in coupons 3. Peel-off coupons 3. Retailer coupons 3. A total of 40 studies Table 7 have. These product categories have. Firstly, more than 80 per cent of the studies on. Figure 4. The abundance of studies with a. Western context spells the potential to explore. As is well known, the strategies prevalent in the.
Table 8: List of products included in each category. FMCG Shampoo, deodorant, soap, toothpaste, detergent, hairspray, femin ine hygiene products,. Cookies, crackers, fruit juice, snack food, soft drinks, mil k, ice cream, frozen novelty. Paper products Facial tissue, paper towels, toilet tissue, bathroom tissue, plast ic wrap, zipper bags.
Entertainment Movie tickets, amusement park, entertainment show. Fashion Jew elry, clothing, shoes, sports shoes, ladies casual wear, sports wear. Table 7: Foods and beverages Paper products Automotive services 5. Books and magazines 2. Financial services 2. Hair regrowth treatment 1. Health and beauty products 1. Personal care product 1.
TV converter box 1. Bawa and Shoemaker, The literature. Jacobson and Obermiller, , Singh and. Pandey, Many companies increase the. Fourthly, there is ha rdly any publication. Table 2. One of the reasons may be usage. In business mar-. The se discounts. Fifthly, our results show that the cents-off. However, this coupon pro-. Inmar, The growing popularity of. The dis-. China and India alone have more than. Dhar and Hoch Chen et al found that coupon pro-.
Heilman et al predicted that. Further , customize d coupon campaigns ge n-. Customization is linked to a. Most asse ss it on the ba sis of. Chapman 19 86 predict ed that the. Our results s how that appropriat e coupon. However, Kumar and Rajan found. Su et al argue that trading of coupons by. Leone and Srinivasan found. Organizations need to look. Khajehzadeh et al suggested that cus-.
According to Osuna et al , when customers. Pretty simple. But brands are still balking at the efficacy of digital coupons, all the while taking advantage of the targeting flexibility and, perhaps more importantly, the ability of "capping" the markdown expense by simply "deactivating" the offer once a threshold of coupons have been either redeemed or "digitally clipped.
The fact of the matter is that brands very much like the "advertising equity" that paper coupons and paper circular placements provide, elements that digital coupons do not typically offer. Accordingly, what we have today are digital offers that "float" invisibly and out of the stream of consciousness of the consumer, coupled with the possibility that the deal could vaporize at any moment at the discretion of the brand making.
So it would seem to me that if we could retain all the benefits of "invisibility," yet provide more tangible reminders and evidence of digital offers, we just might see the engagement rates of digital offers increase significantly. Enter the retailer. In-store "recognition" may manifest in various forms. It could be an app that senses where you are in the store, or a targeted SMS text message, a printed shopping list loaded at the retailer's website or at an in-store kiosk, or a number of other new "at the shelf" message venues. But more often than not, this recognition will be a good ol' sign that breaks through the clutter.
Realizing that targeted offers cannot be signed with item and price as they are often directed to a subset of shoppers, support signage can come in the form of general information about the ability to receive offers by signing up for the program. However, it is important that a digital specific price and item program anchor the digital program.
This can be accomplished by the retailer offering and showcasing each week an array of digital deals that either are stand alone offers or, even more effective, bolster existing traditional offers as a "digital bonus. Discussion Questions: What steps can be taken at the store level to drive digital coupon adoption? Do paper coupons and paper circular placements hold an insurmountable advantage in driving traffic to stores and supporting "advertising equity" for brands?
Comments from the RetailWire BrainTrust: If they want to reap the advantages of these promotional offers, retailers need to regularly remind consumers that they are offering digital coupons. Retailers also need to make it easy for consumers to view and select coupons. Brands can help by making the coupons valuable enough that consumers want to seek them out. As newspaper readership declines, it's important for retailers and brands to experiment with using digital coupons.
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By working together, brands and retailers can make digital couponing work. Geotargeting apps appear to be the best way to alert customers to the availability of a digital coupon. The difficulty may lie in when a mass merchant has 25 digital coupons available. How does a customer sort through the digital noise? A bridge to that may be to sign the in-store product with "digital coupon available—download now" and that can prompt download of the retailer app or other third party digital coupon or wallet.
Still today, paper coupons have that very tangible advantage of allowing the shopper to hold something physical in their hands. This act of carrying a paper coupon denotes a more tangible value to the shopper I believe that over time, this necessity of holding paper will dissipate as Millennials take over the planet. The other aspect of digital coupons is that most people prefer to print them off, thereby making them a paper coupon, once again.
As paper offers disappear, all shoppers will migrate more to digital, as they become the only option for discounts. The industry must continue to push in that direction.