Coupon giveaway reddit

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The fact that so many advertisers ignore Reddit represents a huge opportunity. Reddit is a wide-open platform for advertisers willing to spend time doing Reddit advertising correctly. With everyone else failing on or ignoring the opportunity — those who can do it well stand to benefit even more.

Reddit needs advertisers — and is working to make their ad platform even better. They did a huge redesign in with new tools, and they are continually improving.

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And the audience keeps growing month after month. Now again, there are still no shortcuts to Reddit.

The businesses that succeed are the ones who will do research, read the full manual, run test campaigns and scale up appropriately. I did my first Reddit ad campaign back in A submission receives more visibility if it receives more upvotes than downvotes, and can receive even more if it rapidly gets more upvotes in comparison to downvotes. The big opportunity of Reddit is that there are subreddits organized around every conceivable topic and interest.

Not only is the targeting amazing — but Redditors are known as the tastemakers of the Internet and some of the most influential opinions online. Want to advertise to golfers?

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Forget trying to guess with Google Ads. But there are potential issues that can be a major downside or opportunity depending on your outlook. Redditors have a well-known and active disdain for marketers and advertisers. They are very, very opinionated, and they are very culturally aware and often highly conscious about products and companies.

If your product is awful or if you are a direct-response, sales-driven type — then Reddit is not going to be a good fit for you. The Oatmeal has a great comic here that lays the ground rules of how to advertise on Reddit. Reddit has a full list of FAQs over here. But the basic rules are — just be cool. No weird redirects, no misleading headlines, no rush it takes 48 hours for ad approval , no targeting multiple subreddits at the same time. In my mind, Reddit sits squarely with Pinterest and LinkedIn in that you can assume that even though your audience might not be looking for you they are interested in your stuff in general at that moment.

In other words, I might be generally interested in hiking and interested in a camping equipment special. With Facebook interest targeting, you may or may not hit that window. You should use a new username because it allows you to keep business and personal personas separate. So go get a new username get one here to run your campaigns with.

So, in my opinion, it helps to have an extra aura of transparency and legitimacy. Redditors go to the Front Page looking for something, anything crazy, funny, or interesting to click on, so you will quickly go through the budget without a ton to show for it. Redditors go to subreddits though to find things on specific topics. Subreddits can be created by anyone about anything. They have no naming conventions, and create a huge universe of communities.

It can be daunting to browse and sort. You can also use tools like RedditList or SnoopSnoo to dig up worthwhile subreddits. What I would not do is use only bundles or 3rd party tools. When in doubt with Reddit advertising — always go for more custom or more researched option. In addition, Reddit is in many ways a microcosm of the Internet…and has all the not so cool stuff that exists on the Internet in general which automated processes have a hard time sifting. Reddit has a quirky culture and a lot of inside jokes that matter to advertisers.

Instead — complement the tools with general Reddit searches and follow the links. Nearly all subreddits link to other subreddits, and recommend other communities. Like any marketing campaign, the extra bit of leg work and planning is what will really set your campaign up for success. You can purchase up to 3 months out. What this means is that you have to find a subreddit that will have 6, pageviews over the course of 3 months to run a campaign on it.

To get 6, pageviews in 3 months — a subreddit will need 73 visits per day. Make a note about what types of posts show up on each subreddit. Note the phrasing of posts that perform well. Note the expertise, skill level, and overall knowledge of the posts. Each caters to either a specific type of platform — or a certain skill level. Would your advertisement fit?

Note the questions and responses to get an idea of fit. Sometimes a subreddit will be purely questions and answers — and no submissions of outside content. You can look at the upvote count to the left of each post to get a sense of what types of posts do well. Reddit has dramatically improved their self-serve ad platform since Start by visiting Reddit Advertising. Click on Create an Ad. Be sure to spend time on imagery — and build out a URL that you can track in Google Analytics guide here. There are plenty of Reddit ad examples see this case study.

But remember that there are few best practices.

How to Use Reddit: For Beginners and Business Owners

Create a couple different ads to experiment. Choose your platform and budget. Do not send mobile traffic to a mobile unfriendly page. To keep an eye on your promotions — you just use the self-serve advertising tab in Reddit once you login. Come up with ideas on how you can improve the campaign , implement the changes, and repeat the process. Reddit has improved their Help section and ad walk-through. My goal with Reddit advertising in was to simply try it out. And the goal was newsletter signups. From my limited experiment — if you put it as a direct response medium — Reddit is going to be pretty poor — no matter how well you run your campaign.

However , if you put it closer to the top of funnel — building awareness — then it can be really effective. I did discover a bit of a secret to advertising on Reddit, which is that you can buy up inventory for really cheap — especially on smaller, targeted subreddits. In fact, you can buy up the maximum amount of inventory on a subreddit for fairly cheap. I had learned to run many targeted campaigns since But for this post update, I decided to run a very similar one to the original test in Traffic was even cheaper now than it was back in — though that might be because of my better targeting.

I had much higher session duration AND much higher signup rates.

Sometimes the subreddit's rules will require you to use a Flair to indicate you are a specific type of poster. By no means is this a comprehensive list, nor should you expect to grasp it all right away, but it's a good resource to refer back to as you get to know Reddit. Online etiquette is important wherever you post online.

When you post something, ask yourself if it's relevant to the subreddit and do a quick search to see if it's already been posted there. When you upvote, downvote, or comment on someone's post, consider how it's benefiting the greater good of the subreddit. It's best to assume each subreddit is different from the next and to take some time to get to know the rules and posting behavior of each one before contributing. Ignoring the rules can get your post deleted or get you banned from the subreddit. There are two types of submissions you can make on Reddit although certain subreddits might limit themselves to just one or the other:.

Before you submit, however, be sure to use Reddit's search feature to make sure you're not reposting an existing post Redditors frown upon this. You can find tips here on how to get specific with your searches. Timing, the text you write, and the subreddit you submit to all play a role in gaining traction on Reddit. Get enough upvotes and comments in a short amount of time, and your post could end up at the top of the subreddit and then eventually the front page of Reddit where millions of people will see it.

Since Reddit embraces anonymity and having multiple accounts is common among users, the Karma system is how Reddit establishes credibility. The more Karma you have, the more seriously Reddit will take you. But there are two kinds: Post karma and Comment Karma. You get Post Karma for the upvotes you get on posts and Comment Karma for the upvotes you get on your comments, so it's a good idea to be active in the comments of your own submissions and in posts by others.

You can also lose Karma if your individual posts or comments are irrelevant and get enough downvotes for the count to fall below zero. There's no easy way to build Karma on Reddit. You'll need to consistently contribute to Reddit in meaningful ways. However, there are strategies to help you get going:. To help you see more success with your posting on Reddit, I highly recommend the following free tools to up your Reddit game.

Understanding the Basics of Reddit

This Chrome extension makes Reddit many times better, from making it easier to format posts to letting you quickly check up on specific users. It basically gives you some of the features of the premium Reddit Gold membership and more for free. Reddit Insight: Track the status of a post in real-time from the amount of Karma to the number of comments.

With it, you can basically watch a post go viral moment-by-moment. Reddit Later: Find the best time and day to post to a specific subreddit and schedule your posts to go out at that time. This is invaluable insight for giving your posts the best chance of getting seen. Reddit's community puts a lot of effort into protecting its integrity. Users will go out of their way to vet suspicious activity by browsing the account's posting history to gauge its authenticity.

Reddit generally hates shameless marketing, self-promotion, URL shorteners, and anything that makes you seem like you're only using Reddit as a place to sell your products or services.

Once you've built up some Karma and a decent posting history, you can begin harnessing Reddit to grow and improve your business. Advertising on Reddit is probably among one of the safest ways to market your products on Reddit. With Reddit ads, you can target people based on the subreddits they've subscribed to, which lets you get in front of some very specific, super-passionate niches.

However, merchants have experienced success on this channel. Be sure to check out: Brands both small and large should consider monitoring Reddit for brand mentions and replying to them. There's a lot of people on Reddit asking about potential purchases, airing complaints about companies, and other things you'll want to keep an eye out for. Reddit might not like marketing, but it does like authenticity. For a lot of entrepreneurs, their business is an extension of their life and it won't come across as inauthentic to share it in certain contexts.

Ask Me Anything. AMAs are conducted by regular folks, like this car salesman , all the way up to Steve Wozniak , the co-founder of Apple. As long as you can position yourself as someone with unique insight, Reddit will have some good questions to ask. By subscribing to the subreddits that relate to the niche you're selling in, you'll get a steady stream of top quality content to curate: Like any social network, you can also use Reddit to find and hire specific talent.

If you're looking for someone who lives near you to hire full time, you can post about the job in your city or region's subreddit e. Or you can post in the subreddits dedicated to the skills you need e. Depending on the subreddit, you can ask its subscribers to give you feedback about your website or product idea. Be careful and transparent about doing this in non-business related subreddits, especially when you are a new user. Running a content can be a good way to engage a subreddit in a way that contributes value through engagement. If you want to run a contest or giveaway, you can reach out to the mods of a subreddit you can find them in the sidebar and work out an arrangement.

But once you've subscribed and contributed to a few subreddits, and understand how to find the discussions you want, it becomes a great source of value in your life where you can freely ask your questions to a community of enthusiasts, learn new things every day, and contribute front page worthy posts. Reddit won't always make sense.

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