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Privacy Policy Editorial Disclosure: Our guide to ATO covered these attacks in-depth. But there are also fraud MOs that involve creating fake accounts from scratch. As with ATO attacks, the fallout from these fake account scams goes well beyond just financial losses — It can hurt your brand, your reputation with banks, and your ability to provide loyalty benefits to good customers.
Riskified has identified four primary ways that fraudsters use fake accounts to rip off eCommerce merchants: Additionally, there are attacks associated with Synthetic Identity Fraud — when fraudsters patiently construct entire fake digital identities, complete with credit scores, and use these to pull off huge heists.
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Many merchants provide benefits to account holders, a strategy to attract new customers and encourage loyalty for existing ones. For example: Merchants usually think of promo code use as a sign of order legitimacy — why would a fraudster with a stolen card care about a discount?
Referral programs, where customers receive benefits for referring friends to a store are particularly juicy targets for sophisticated abuse. In one scam, Tesla owners ran PPC campaigns for their referral codes, in order to earn multiple thousand-dollar referral bonuses, eventually prompting Elon Musk to shut down the program.
Referral offers where customers get cash are especially vulnerable: