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It can even mean the difference between failure and success. Follow this five-step process to help you identify your branded identity:. What is your niche in the nightclub industry? Keep in mind that your niche and your brand are two different things: Your niche is your primary product or service offering, or what makes it different from your competitors; while your brand represents the psychologically-based ideals associated with your company. A branded image encompasses both.
To define your niche, ask yourself how you differ from the competition. What type of acts grace your stage: What is the theme of your nightclub: What are the benefits of an evening at your nightclub? Consider whether you provide the best atmosphere, music, food, service, seating, prices, drinks, crowd, and any other benefits that make your venue more attractive to your target audience.
Who comes to your nightclub, and why? Which of your benefits are the major motivators for your patrons? Don't make assumptions here; you should ask your customers why they like coming to your nightclub. Maybe it's the music, maybe it's the drinks, maybe it's the atmosphere, or maybe it's something else entirely. One thing's for certain: If your nightclub can attract a good crowd with similar interests, it will become a gathering place and you will make money.
Where are you now, and where do you want to take your nightclub? What are your core values? How do you do what you do? Your branded identity should reflect not only who you are now, but also who your customers are, and what they want to be. Now, take everything you've listed and brainstorm. How can you express what you do, how you do it, and what that means to your customers in a concise phrase or tagline?
Your tagline is at the core of your identity, ingrained in everything you do. Skilled graphic design transforms your nightclub's branded identity from an idea to an image. This image is what the world will see, and when it does so it will perceive the ideals and emotions that your image expresses. The power of design is limitless, especially when you incorporate sound brand identity design principles for your nightclub. Your nightclub company colors, logo , website, advertisements, marketing materials, and other collateral are all a reflection of your brand; so familiar, cohesive design must be applied to all mediums.
The goal is for customers to be able to glance at your materials and instantly recognize who it's from and what you stand for. When you achieve that, you've developed a good nightclub brand.
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A little bit of marketing savvy can go a long way in promoting your nightclub. Use these marketing materials to help your nightclub rock the competition. Promote upcoming events, specials and your brand with highly targeted direct-mail postcard campaigns. A staple in the nightclub industry, flyers are perfect for handing out to potential customers.
This is especially true for nightclubs in areas of fierce regional competition, and a necessity if you're trying to draw tourist traffic.
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Create attention-getting flyer designs to drive crowds to your bar. Posters are excellent for party promotion. You can print posters that feature your upcoming events , your acts on stage, your Saturday night crowds, your bar, or your building. Make sure your branded message is attached loud and proud! Brochures are incredibly diverse. Creative uses for brochures include placing them on local hotel night stands and golf courses to entice new visitors to your venue.
Print magnets to send to your target audience. Feature special coupon codes, event dates, and other promotions so your nightclub is visible every time they go to the refrigerator. If you're in a tourist venue, placing rack cards at local visitors' centers and hotels can be a boon for your nightclub business. Stickers can be affixed to anything and used in many clever ways. With stickers, you have the element of surprise - a memorable technique that aids branding.
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Some nightclubs take advantage of the power of newsletters to promote upcoming events and stay in touch with regular clientele. Vinyl banners are affordable, bold tools for drawing attention to your special event, contest or concert. Print a vinyl banner large enough to be noticed from across the street and down the block, especially if you have a lot of competitors in your immediate area.
Food and drink menus are marketing tools, whether sent in the mail or placed on your bar or table tops. Use creative menu marketing devices such as highlighting special drinks of the week or month to quench your thirst for sales. Every great nightclub has its own custom-printed coasters , perfect for promoting events, specials, and branding. A good website acts as a central point for listing upcoming events. Use your print marketing materials to drive traffic to your website for reservations, feedback and more.
One of the biggest mistakes many small nightclubs make is printing their own marketing materials. They consider marketing to be an expense; but, in fact, marketing is an investment that carries an expectation of return. The entire point of marketing is to profit from it, and you stand a much better chance of making a positive impression on your prospects if your message is delivered with professionalism.
High-quality printed materials are relatively inexpensive, so don't fire up your desktop printer. Send your print jobs to a state-of-the-art G7 Master Certified Printer such as PsPrint to make a positive impression on potential customers. Nightclub marketing materials should take advantage of professional copywriting conventions and compelling design to motivate your prospects to take action.
An attention-getting headline doesn't mean that you have to pen prose that stands the test of time; only that you have to write directly to your audience's desires. That's your headline: Amateur copywriters often include features in their sales pitches, but neglect to include benefits. Features represent what you do or offer; benefits explain how your features help your customers. For example, if your nightclub has the best crowd in town feature , then your patrons can meet up with old friends and make new friends every night benefit.
A great offer spurs response.
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Approach your offer from your customers' viewpoint. What would it take for you to act?
If your offer isn't valuable, then you won't get much response; but if it is perceived to have great value to your customers, your response rate will shoot through the roof. Your offer could be a free item, a discount or something else entirely. Your offer should be time sensitive so your customers have to act fast. What do you want your prospects to do once they've read your pitch?
Define this in no uncertain terms. Does your clientele simply need to show up, or do they need to reserve tables via a phone call or website? Ladies, head over to NightClub this Friday night for an unforgettable experience that'll leave you hot 'n bothered all weekend long. With more than 10, square feet of fun space, NightClub offers the most exciting Ladies' Night you've ever had. So grab your girlfriends, put on your party dress, and reserve your spot in the most electrifying venue in town today. Call xxx-xxx-xxxx or stop in at N.
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Street by Thursday and your first round is on us! Call now! You can increase the shelf life of your nightclub marketing promotions by adding value to them; for example:. Remember, you need visually-attractive, attention-commanding design to attract visitors to your nightclub.
On the other hand, professional designers can be expensive.
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Getting the word out about your nightclub takes more than simply printing postcards and launching a website. You have to get the right message in front of the right audience, at the right time. Here are some tips for nightclub marketing distribution:. Direct mail is one of the best ways to get patrons through your door and on your dance floor.
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A calculated direct-mail campaign represents an investment in profit and should be approached with dedication. Consult a list broker - or use the mailing list building tools available at PsPrint - to develop a database of your own customers and define a list comprised of likely patrons. Repetition is key: Instead of one postcard campaign, develop a strategy that incorporates multiple direct mailers during a six-month period. This contributes to your branding efforts and allows you to begin to develop a relationship with your patrons.
Your promotions, specials, and events change week to week, so you can send direct mailers every week or every month without seeming bothersome. The effort is justified and appreciated; and keeping patrons apprised of club happenings will increase your response rate. Place posters in prominent areas potential patrons will find them, hand club card flyers out to passers-by in your neighborhood, tack posters, flyers, and brochures to community bulletin boards, and place vinyl banners in high traffic areas frequented by your target audience.
Weekly Nightclub Events. You might lose a few customers when the bus comes around, but you'll also pick up new customers and have the opportunity to impress and retain them. Instead of one postcard campaign, develop a strategy that incorporates multiple direct mailers during a six-month period. Food and drink menus are marketing tools, whether sent in the mail or placed on your bar or table tops. A nightclub brand elicits emotion, spurs recognition, and fuels sales. What do you want your prospects to do once they've read your pitch? Special Nightclub Events.
It has been our mission to always give clients the best white glove treatment they deserve and make them the center of the event. Think of us as your silent partner - from start to finish. Our event planners and coordinators bring years of experience to your event and will make it something to remember. From themed to unique, our designers create a world entirely for you, day or night. We can transform any venue from nightclub to hotels, beaches and parks. Need banners? Projected logos? Step and Repeat walls? Intelligent lighting?
No problem, we can handle it all. We work closely with brands and organization to strategize, design and develop clever, imaginative and effective events that redefine standards. ALL ACCESS provides over a decade of experience and knowledge in planning, producing and executing high end events for nightlife and corporate functions. Toggle navigation.
Make your night special! ALL ACCESS Entertainment also produces private and corporate events and can leverage years of event production experience to help you plan, organize, and execute your special day. Weekly Nightclub Events.